Soft Surroundings
Establishing a new wellness division across 75 locations nationwide.
The Challenge
The client required products that were considered wellness but at the same time focused on the beauty sector. Ingredients and packaging was extremely important, as was a clear, impactful retail message for marketability.
Our Solution
ROI vetted 12 unique brands which intersected both beauty and wellness and most likely to appeal to the primary audience of 40-60 year old women.
The Result
They picked up three of the brands we proposed: 21 Drops (aromatherapy), Sprayology (homeopathic sprays), and Pure Inventions (beverage enhancers for health and beauty).
Thank you so much for the opportunity to present Pure Inventions. The ROI Marketplace is a great venue for us. As business owners, we are running out of options with the high cost of doing the many buyer events. We were really excited and pleased with your format for Market. It is regionally focused, affordable and productive. Thanks again Gina and Erin we appreciate all your efforts.