Rite Aid

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Attracting millennial buyers for one of the country's most recognisable brands. 

The Challenge

To select brands that did not have any major distribution but still hit the right price point and packaging requirements.

Our Solution

Out of 150 brands, we hand-selected 25 brands for review. Rite Aid chose 9 brands and we fully assisted their team with sending products for review, in-person presentations and liaising with each brand to fine-tune packaging or incorporate suggestions from Rite Aid.

The Result

Upcoming launch for Fall 2020 with full business strategy for Rite Aid to execute.
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Market by ROI was first introduced to me through another brand that spoke very highly of them at the 2019 IBE. I needed a team to help fill in the gaps and take our brand to the next level. Not only has the ROI Market team reached out on multiple occasions with invites to trade shows and curated buyer review inclusions, they have personally sought out ideal retail partnerships that are a perfect fit for my brand. We are now being noticed by buyers that I’ve always dreamed of working with. When I received an invite to a buyer review meeting by a major retailer, Gina (during the thick of the busy holiday season), was able to hop on a flight and attend this meeting with me on short notice. Gina provided guidance, insider knowledge, and insightful recommendations through every step of the process. Working with the ROI Market team has been INVALUABLE for my brand.

Mary Ware - Founder of Minimo