CLOVE+HALLOW
Completely overhauling a wholesale division for retail, spa and apothecary.
The Challenge
The brand was only six months old and had a limited SKU assortment. As any brand does, they were experiencing growing pains, internally and externally. They needed support on all levels.
Our Solution
We created a one year business strategy to help support the growth of their collection and confirm exactly what the buyers and consumers would be looking for. We created a specific sales team to present their brand and position it at locations approved by the founder. We selected specific trade shows at which to exhibit the brand. We acted as an extension of their team and assisted with anything they needed to build the brand the right way.
The Result
The brand grew, opening 35 resort/day spa locations, 6 Detox Market locations, 10 Lord & Taylor locations, 12 Riley Rose locations, 12 Nordstrom Pop-In locations, 120 Lifetime locations, as well as securing a partnership agreement with W Hotels and the Marriott family.
Working with ROI has really taken our business to the next level. Gina and her team have nurtured and guided us to the finish line of many incredible retail partnerships with efficiency, timeliness, and always a smile. They are so passionate about their clients and vendors, this industry, and creating lasting business partnerships - and it shows. I have no doubt that Market will be another successful addition to the powerful retail framework that ROI has established.